Concept & Strategy

Concept and discovery for EZMake, the MVP of Atlassian's internal automation platform — an abstraction layer over a sprawl of tools, designed around the non-technical citizen developer.

A senior design seat on a short clock: setting creative direction that made dense research land, held every asset inside an established brand system, and left the team's workflow better than it found it.

A month-long strategy sprint to win a transformation kickoff — competitive research turned into a defensible point of view, a structured workshop, and the visuals that carried it into the room.

A design exercise turned study in reasoning under ambiguity: a phone-in-aisle app for AOL's gdgt / Engadget properties to help a non-technical shopper pick the right router from fifty — with no research and no ability to ask a single question.

A design exercise: building survey creation into a customer-success platform, scoped honestly to a full survey lifecycle and to what the underlying Salesforce platform could actually build.